Make sure your contract is drafted in a way that reflects your brand, values, and how you want to do business.


Draft the contract without due consideration for how you plan on doing that business.


If you want to strike a deal and you are the drafting party, think about how you structure that deal in your contract.

According to legal design expert, Marty Finestone, “Your contracts should send the messages that you want to be received. In a commercial context, those messages should reflect your brand, values and how you conduct business.”

If you want to be known as business interested in establishing mutually beneficial business arrangements with other businesses, don’t skew the terms in favor of your business over the other business.

Until the deal is signed, sealed, and delivered, it is not done.

Once it is done, you have to conduct business with the other business.

Don’t start off with a game of gotcha.

Interested in learning more? Join the convo on LinkedIn!

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