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Lisa Lang

WHY THIS, NOT THAT™ CONTRACTS | Contract Brand

DO THIS

Make sure your contract is drafted in a way that reflects your brand, values, and how you want to do business.

NOT THAT

Draft the contract without due consideration for how you plan on doing that business.

WHY

If you want to strike a deal and you are the drafting party, think about how you structure that deal in your contract.

According to legal design expert, Marty Finestone, “Your contracts should send the messages that you want to be received. In a commercial context, those messages should reflect your brand, values and how you conduct business.”

If you want to be known as business interested in establishing mutually beneficial business arrangements with other businesses, don’t skew the terms in favor of your business over the other business.

Until the deal is signed, sealed, and delivered, it is not done.

Once it is done, you have to conduct business with the other business.

Don’t start off with a game of gotcha.

Interested in learning more? Join the convo on LinkedIn!

Lisa Lang

Lisa Lang currently serves as the General Counsel for Kentucky State University. Lisa first began her career as a lawyer working as an associate attorney specializing in insurance defense for a law firm in Louisville, Kentucky. She left that firm in 2008 to work for the Commonwealth of Kentucky. She first worked in the Office of the Attorney General as an Assistant Attorney General and then for the Kentucky Department of Education in a variety of in-house counsel roles until taking her current position at Kentucky State in 2017. Lisa is a co-author of the anthology #Networked: How 20 Women Lawyers Overcame the Confines of COVID-19 Social Distancing to Create Connections, Cultivate Community, & Build Businesses in the Midst of a Global Pandemic on sale now on Amazon. In April 2021, she will be speaking about the Power of Community at the #EmpoweredWomen Spring 2021 Online Event hosted by Freeman Means Business™ that in April 2021. Connect with Lisa on Linkedin! #LawyerLisaLang